Content Marketing is the go to strategy for online marketing these days and creating quality content is just the start. Without sharing that content and keeping in touch with your audience your quality content could be going to waste. That’s where micro-content comes in. Micro-content is content created natively for the platform it lives on, with respect to the difference of usage and user behaviour.
Micro content is as it sounds; content which is in short form. Typically low cost, high value content appropriate to social channels. To all intents and purpose it’s social media content. It’s not that detailed articles are any less important; it’s simply a case of being relevant to the social media platform in question, and accessible to an ever detached consumer who’s on the move with a low attention span for your brand.